Everyone is talking about climate protection, but no one is talking about species protection. However, it is just as essential to promote local biodiversity as it is to keep the climate clean. It was therefore high time to launch a campaign on behalf of the Ministry of Climate Change to address the topic of biodiversity campaign and provide information about local biodiversity.

In collaboration with seven digital creators including Wienerkind_ (Astrid Aschenbrenner), littlebee_Wien (Michela Titz), _taggessuppe_ (Lorraine Wenzel), frau.freudig (Madeleine Becker) and Vanillaholica (Vivien Belschner), kraftwerk created a digital campaign that gives a stage to various biodiversity projects and is looking for wildly determined followers. There were four future visions to choose from, each of the seven digital creators chose a vision and promoted it on their own platform. In addition, followers were asked to vote on wildenschlossen.at.

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Winner of the Gold Best of Content Marketing Award in the “Sustainability Communication” category.

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#Storytelling

#Social Media

#Instagram campaign

#Landingpage

#Imagefilm

#Digital marketing

#wild­entschlossen

#wildentschlossen