Back as part of the team
Bundesministerium für Arbeit, Soziales, Gesundheit, Pflege und Konsumentenschutz
Step by step back to work
Through the "Part-Time Reintegration" initiative, the Austrian Federal Ministry of Social Affairs, Health, Care and Consumer Protection makes returning to professional life easier after long-term sick leave – for both employees and companies.
A bureaucratic name...
To boost awareness, we created a campaign world that distills the clunky legal term "Wiedereingliederungsteilzeit" – or in English, "Part-Time Reintegration" – down to its emotional core: being "Part of the team again."
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...becomes a motivating claim.
We took the "part" out of "part-time" and turned it into a promise. Together with a design that visualizes the journey back to work, our social media and OOH assets make it clear: reintegration is the path to becoming a full part of the team again.
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