It’s smart to see & be seen
Bundesministerium für Innovation, Mobilität und Infrastruktur
A campaign that encourages reflection
24% of traffic accidents occur at twilight or in the dark. It’s about time for a campaign that puts the spotlight on visibility in road traffic. Together with the Federal Ministry for Innovation, Mobility, and Infrastructure (BMIMI), we are calling for bright clothing, proper lighting, reflectors, and defensive driving.
Visuals that shine with visibility
Unmissable creatives with a reflector effect grab attention exactly where the target group is on the move: on digital OOH screens along roads and on social media. They make it clear at first glance to pedestrians, cyclists, and drivers across Austria: Seeing and being seen is always a smart idea.
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