VIG Website Relaunch
Vienna Insurance Group
Not just another corporate website, please! When redesigning and implementing the Vienna Insurance Group website, we focused on what VIG is about: People. Those who are interested in VIG products and those who apply for a job at VIG. The creative concept involves VIG people at the headline, image and video level. Authentic and close. With images produced especially for the relaunch. In addition to gamification elements, the job overview and job offer were revised online and offsite, landing pages were designed and implemented for different levels of experience and the departments and benefits were refocused. The claim to diversity is also formulated digitally in the area of “Working in a diverse way”.
Vienna Insurance Group
Gamification and interaction options:
Visiting group.vig should be an experience. Regardless of whether you are testing VIG as a future employer in the “Employer Check” or using the new matchmaking component to check which job at VIG is best suited to your own skill set.
Company Map:
With an interactive map, you can get to know the companies behind it on a journey through the VIG Group
Sustainability and diversity:
Through a separate CSR Impact window, we display a CSR fact related to the topic of the page.
Storytelling:
In addition to the new VIG blog, the regular content pages also focus on exciting stories. Narrated in videos, quotes and story blocks, the Ringturm and its employees come to life digitally.
Stringent, appealing candidate journey:
A strong focus was on presenting a consistent and appealing applicant experience. To this end, the entire HR department was rethought and structured as part of the project.
Think outside the box:
Networking of VIG Inside — Investor Relations — HR areas despite clearly modelled user journeys within the individual areas
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#Website redesign
#Redesign
#Imageconcept
#Fotoshooting
#Videoshooting
#Headlineconzept
#Informationarchitecture
#Technicalconsulting
#Technicalimplementation
#Umbraco
#Interfaces
#CMS
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