Your idea for Vienna!
City of Vienna
Who knows what today's youth want? Well, the youth themselves. That's why we asked the boys directly what they wanted to do with their millions of children and young people. Because we were looking for ideas for Vienna's future. Whether more green spaces, more water features, more cycle paths... the imagination had no limits. However, the goals were clear: to make Vienna the most child-friendly and youth-friendly city, to focus on the next generation and to encourage them to actively shape the city.
The idea for future!
Simple, memorable and activating: With the claim “Your idea for future” and a colorful photo illustration combination, the customer was convinced. The cross-media campaign with a digital focus was implemented with two subjects in order to address the broad target group as well as possible.
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