That’s what VKI does
Association for Consumer Information (VKI) – Campaign Framework
Most people in Austria know VKI (Association for Consumer Information) primarily through its product tests and its flagship magazine KONSUMENT – the Austrian equivalent to Stiftung Warentest or Consumer Reports. However, as the country’s leading non-profit consumer protection organization, VKI offers a far wider range of services that make everyday life easier and more affordable for consumers
What the campaign does for VKI
Mom makes the best spaghetti. VKI makes your electricity costs "all steady." The campaign framework "That’s what VKI does" (German: Das macht der VKI) links trusted everyday figures with VKI’s diverse service portfolio. This strategy creates those "Ah, so that’s what VKI does" moments in relevant life situations – powered by a flexible campaign architecture designed for long-term use across all channels.
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