Full-Service-Support
METRO Österreich
For most people, METRO is simply that well-known wholesale store. But for hospitality professionals, METRO is much more than that: a trusted partner, a problem solver, a delivery service, a source of inspiration, a hub of expertise – and yes, a wholesale market too.
Retail, but BIGGER.
For us, METRO is above all an opportunity to prove ourselves every single day: Big business. Big expectations. Big scope. Because while METRO empowers hospitality professionals to perform at their best, we have been empowering METRO’s communications since 2024.
Always on. Always in demand.
And in retail’s premier league, that means one thing above all: always on, always in demand. New projects every day, delivered within days — sometimes within hours. Connected thinking across multiple corporate divisions. High expectations. Tight timelines. Constant momentum. Stressful? Absolutely. But ultimately, we are exactly like METRO: made for professionals.
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Big market. Big passion.
For 55 years, METRO has been empowering hospitality professionals across Austria with the right products and services — and kraftwerk has been powering METRO with the right strategies, content and campaigns. From consulting and concept development to design and the production of digital and analogue assets, METRO keeps us challenged, inspired and on our toes every single day. So when their anniversary came around, only one thing felt right: a highly personal gift, created with real passion. The question was: how do you capture 55 years in just a few bold, memorable lines?
Made by people. Enhanced by AI.
A catchy original song, written in-house and brought to life with AI vocals — complete with a music video produced by the agency — turned the anniversary into a true celebration. From the songwriting process to the 55th anniversary party and on to screens and speakers everywhere, the result delivered pure feel-good energy for hospitality pros across Austria and of course everywhere “…AT METRO!”
