Data-based analysis
Philoro
For Philoro, a leading provider of precious metals, we carried out comprehensive data analyses to understand customer base and market trends and develop data-based marketing strategies. The aim was to drive sales growth through in-depth analyses and optimised customer communication.
Challenge
Philoro was confronted with various developments in the Austrian, German and Swiss markets. While business in Austria grew solidly, there was a significant decline in new customers in Germany. The company was looking for data-based solutions to both promote existing customer business and attract new customers.
Our solution
- Data preparation and visualization to analyze sales trends and customer cohorts in recent years.
- Cohort and cluster analyses to identify customer behavior in various markets, particularly in AT, DE and CH.
- Development of data-based marketing strategies to reactivate existing customers and acquire new target groups, with a focus on cross-selling and upselling.
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