Stadt Wien
Stadt Wien
Stadt Wien
‘Nothing’s going to change!’, ‘Go out in this weather?’, ‘The same drama again?’ – Austrian men and women have plenty of excuses when it comes to elections. So, how do you convince the people of Vienna to cast their vote despite beautiful weather and multiple election rounds? For the city of Vienna, the answer is clear: choose kraftwerk and increase voter turnout for three elections in a row.
The Municipal government, Federal President and National Assembly − the people of Vienna had three elections between 2015 and 2017. And all three times, the city of Vienna relied on kraftwerk as the agency for voter mobilisation. Through innovative 360° campaigns, kraftwerk significantly increased voter turnout and ensured a record number of ballots submitted.