This privacy notice describes the data collected by us when you visit our website and the way we process and use these data. This privacy notice does not apply to the third party website links on this website.


By using our website, you agree to the collection and usage of data as described in the following. If you are not in agreement with the data collection and usage process described below, you may not use our website.

Data collection upon visiting our website

When you visit our website, our web servers collect data in order to maintain system security. Mainly data regarding your PC’s current IP address, the date and time, browser type and operating system, and possibly the websites visited by you are collected. This, however, does not include personal data.

Should you send us a query using our contact form, the online request or via e-mail, we store the personal data provided by you for the purpose of communication and fulfilment of your order.

The data are used exclusively for the purposes specified. Data are shared with third parties exclusively in the context of mandatory statutory provisions, or if such sharing of data is required for criminal prosecution in the event of attacks on our network infrastructure. Data are not shared with third parties for commercial purposes.

You agree that the personal data provided by you may be stored and used by kraftwerk for processing your request, as well as for statistical purposes, improvement of services and company marketing purposes. Personal data shared by you via our website will only be stored only the purpose for which they were entrusted to us is fulfilled. Insofar as retention periods under commercial and tax law have to be complied with, certain data may be stored for up to 10 years.


We use cookies. Cookies are small text files that are generated at the time of visiting a website and stored on the computer of the respective user. Cookies help the web server to retrieve user-specific information, which in turn helps to make it easier and more convenient for the visitor to use the website or to enable certain functionalities.

You can configure the settings in your browser such that cookies are either rejected in general or you have to accept cookies every time. If you decide not to allow cookies, you may not be able to use certain functionalities of this website.


Our website uses so-called re-targeting technologies. We use these technologies to make the website more interesting for you. This technology allows us to address website users who have already shown interest in our products through advertising on websites they visit after ours. We firmly believe that displaying personalised, interest-related advertising is generally more interesting to website users than advertising that has no personal reference. These advertising materials are displayed on the websites of our partners on the basis of a cookie technology and an analysis of previous usage behaviour. This usage happens completely anonymously. No personal data are stored.

Google Analytics

Our website uses Google Analytics, a web analysis service from Google Inc. (‘Google’). Google Analytics uses ‘cookies’, which are text files that are saved on your computer and allow your use of the website to be analysed. The information generated by the cookie regarding your use of this website is usually transmitted to Google’s server in the USA and saved there.

In the event of IP anonymisation being activated on this website, your IP address will, however, first be truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. IP anonymisation is active on this website. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on the website activities and provide the website operator with further services associated with the use of the website and the Internet.

The IP address transmitted by your browser within the context of Google Analytics is not linked to other data held by Google. You can prevent cookies from being stored on your computer by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to make full use of all the features of this website. Furthermore, you can prevent the collection of data generated by the cookie and related to the usage of the website (including your IP address) by Google and the processing of such data by Google by downloading and installing the browser plug-in which is available at:

Data security

Protection of your data is our top-most priority. For this reason, we pursue an active privacy policy in order to ensure confidentiality of all personal data. Insofar as we engage the services of third parties for the performance and development of workflow processes, the contractual relationships are governed by the provisions of the German Federal Data Protection Act [BDSG].

Your rights

You are entitled to the right of access with respect to the personal data stored about you; in addition, you are also entitled to the right of rectification of incorrect data, restriction and erasure of personal data.

You may request information on the personal data stored about you at any time by sending an e-mail or writing to the address mentioned in the legal notice. You may also use the same address to withdraw your consent to the storage of your personal data at any time.

Please write to us at the postal address mentioned in the legal notice for information on your personal data or their rectification or erasure, or for any queries that you may have regarding the usage of the personal data provided to us by you.

Current relevance

Due to ongoing developments and enhancements of our website, it may be necessary to modify this privacy notice. We will publish the changes here. We reserve the right to modify or amend the privacy notice at any time with effect for the future.

kraftwerk customers newsletter

To ensure that our customers are always up to date, we use the kraftwerk newsletter to inform them about various communication topics as well as events, important dates and news from the kraftwerk universe.

Who receives the kraftwerk newsletter

Our newsletter is sent exclusively to registered subscribers. For reasons of optimization, statistical data is collected. The personal data is stored and used exclusively for sending the newsletter until you unsubscribe. The data will not be passed on to third parties.

By subscribing to our newsletter, you expressly agree to the processing of your data.


We use MailChimp to send the newsletter. MailChimp is an email marketing service offered by "The Rocket Science Group, LLC", 675 Ponce de Leon Ave NE, Suite 5000 Atlanta, GA 30308 USA. During newsletter registration, the data you provide in the course of newsletter registration is transferred to MailChimp and stored there.

MailChimp offers extensive analytics about how the newsletters are opened and used. These analyses are group-related and are not used by KPC for individual evaluation. MailChimp also uses the Google Analytics analysis tool and, if necessary, integrates it into the newsletters. All newsletters contain a clearly marked link to unsubscribe, through which it is possible to unsubscribe at any time.

Unsubscribing from the newsletter

Of course, you have the option to unsubscribe from the newsletter at any time and to revoke the consent you have given for the future. To do so, please click on the corresponding button in the newsletter sent to you or write to Your data will be completely deleted from our systems upon unsubscription.

You consent to kraftwerk | Agentur für neue Kommunikation, Burggasse 28-32, 1070 Vienna) processing your voluntarily provided data to send you promotional offers and information via e-mail on the above-mentioned topics.

You can revoke this consent at any time without giving reasons (by e-mail to feelgood(at), by clicking on the corresponding button in the newsletter sent to you or also on the following link) free of charge and with effect for the future. You can find more information in our privacy policy.