How do you become world-famous?
Domino's Pizza
Since 1960 has delivered Domino's hot pizza in record time. Today, Domino's Pizza inspires people all over the world. However, with an extremely high density of pizzerias, Austria presented itself with a challenge for the global player. With the support of kraftwerk, the pizza chain took the plunge at the end of 2017 and finally opened in Vienna as well.
For the market launch in Austria, kraftwerk has adopted the motto for Domino's: “Think global, act local! ”. True to the motto, the record start of the first branch in Vienna Floridsdorf also caused a stir and impressed even Domino's Pizza International. Storytelling and design of kraftwerk's “The Famous Pizza of your Neighborhood” campaign are now also being used in other markets around the world. And the success story continues: Domino's Pizza is planning 40 stores across Austria by the end of 2019
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Domino's opens “The Famous Pizza of Your Neighborhood” in Vienna
- Record start with most successful branch opening in Europe
- Strategy and advice for the Austrian launch
- Brand launch with 360° campaign in classic and online
- Ongoing support including community management
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#Full service 360° campaign
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#Social Media
#Storytelling
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