How is a strong brand created?

The brand is the foundation for every company. It is the figurehead and face and ensures recognition on the market. The renowned architecture firm Podsedensek ZT and the international planning group Delta ZT GmbH addressed one big question during the merger: How do we create a strong joint brand without giving up our own identity? kraftwerk provided the answer with the new brand “DELTA PODS”.
Two architecture firms are joining forces. With DELTA PODS, the newly acquired strengths were emphasized and built on the existing brand cores. kraftwerk laid the foundation for the new brand with corporate design and logo and, based on this, created a comprehensive brand architecture including a website and landing pages. The new brand identity conveys expertise and know-how and presents DELTA PODS as a strong and reliable partner.
With the CI/CD from DELTA PODS, kraftwerk is laying the foundation for a brand that can be expected on the architecture market in the future.