„Fewer Powerpoint presentations, more concrete projects.“
Where do we come from? Where are we headed? Who are we? These are the typical questions that people ask during a mid-life crisis – and so do companies that are in the process of strategising. Trends are becoming increasingly short-lived, customer attention spans are getting shorter than ever and the variety of stimuli and information is forever growing.
The younger generation’s concept of life is completely different from the old philosophies of their parents and generations before them. Events in the global economy are coming in thick and fast: cryptocurrencies, Internet of Things, artificial intelligence, self-driving vehicles, smart homes. These are just a few of the developments that will drastically change our lives in the future. Some prophesise doom, saying that digital revolution will devour our children; others believe digitisation will offer unimagined opportunities, and rejoice at the prospect. But where is the sense in it all? Where are the social benefits? Do there always have to be winners and losers?