Raiffeisen RBSK


Raiffeisen RBSK
Promoting Corporate Performance

Starting with World Savings Day 2009, kraftwerk has developed seasonal online communication campaigns (both internal and external) on behalf of our client Raiffeisen Bausparkasse Gesellschaft m. b. H. A key focus has been on more closely merging online measures with traditional campaigns and POS activities. Our initial cooperative project with RBSK was to develop Austria’s first modular online campaign – “Sumsi” (WebAd 2010 Gold winner for media strategy) – complete with microsites, online advertising media and POS TV spots.

Better performance thanks
to an award-winning strategy!