App, POS-TV, print, banner, mobile
kraftwerk designed and developed a new app for Raiffeisen Bausparkasse based on the game "Jump & Bau" and created a matching launch campaign. A single app provides iPhone and Android users now with all they need to master the house and home adventure. One-stop service at the user’s fingertips: Calculators, that help save money and energy, useful tools and an entertaining game. The campaign is one-stop as well: from POS-Spot and flyer, to poster, sticker, banner and mobile website. kraftwerk created a fully integrated communications set. More information: apps.bausparen.at.