ideas An idea is good if others understand it at first glance and are enthusiastic about it after only a second look. A good idea is even better if it is able to cross all media boundaries and connects the media with the people. But it also takes the right know-how to implement an idea.
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our craft… …extends to all media and disciplines, and thus creates unlimited options. But, to be creative, an agency has to understand its craft. That’s why we ascribe to what Pablo Picasso once said: “I used to draw like Raphael, but it has taken me a whole lifetime to learn to draw like a child.”
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the hammer It may be a bit cheap as a pun but it does fit, for Heimo Hammer has held the company’s reins tightly in his hands for over 26 years. And that’s a good thing, because today kraftwerk is one of the most successful owner-operated media agencies in Austria – and the sky’s the limit.